That's right below is the new look of Genny Light. Rumors are that the Genesee Brewing Co. is aiming for a new "blue collar" demographic as well as expanding the beers sales across the U.S. Their marketing department has even created a character who is intended to draw the "Git-R-Done" types of beer drinkers named Chet Hammerton. Personally, Genny Light just lost a very loyal patron.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5ptCM8uWyoPTR_MWcfSoFhDAcVFZv7_F8NakXPRpvMtoSr2q-AzJ5bzm8zv9dhbr_GlCh6KH0zsev4aAjJbyVmvM4Fl8axTU-wLg2uDD4Rl8GSfXHvr8pVzisiBI9zlAbvHp6XDsKodQ/s400/Picture+57.png)
Thanks to Dope Shits for the title quote.
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